Parenting > Marketing Disconnection: When Did "You don't have to connect with your kids" Become a Selling Point?

Parenting > Marketing Disconnection: When Did "You don't have to connect with your kids" Become a Selling Point?

This car ad is touting quiet, non-interactive children as a primary benefit of a car with built-in wifi. Now bear in mind I'm a big tech fan and readily welcome advances. However, I'd rather hear my child in her boredom come up with something imaginative like "I'm jumping on a chocolate chip trampoline" than have them plugged in and tuned out. 

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