Pam King compiled these “Tips From the Field” from the above panel members.
- Establish a good consulting group. If you practice in isolation you are putting yourself at risk as well as limiting your potential therapeutic impact.
- Embrace "failure" learn from it.
- See continuing education clinical skills and business skills
- Identify your clinical and business resources
- www.FamilyTherapyResources.net service of AAMFT
- Be flexible while maintaining the boundaries that are necessary to keep yourself healthy and assist your clients in the process.
- Develop a fulfilling practice rather than a full practice
- Embrace the seasons of your personal/family life as you make business decisions.
- Remember you are running a business (with all kinds of business expenses); don't apologize for requesting payment for your services!
- Be able to offer clients the use of a debit/credit card machine to make payment easy for them.
- Charge what you're really worth and for the value your clients are really getting
- Develop a business mindset and diversify your income streams.
- Get the word out
- Change how you think about the money you spend on advertising-a $500/year ad in a phonebook or Psychology Today will be made back in one client in a few sessions, and everything after that is pure profit!
- Look professional
- Announce your practice, market your practice-use free media for publicity
- Maintain an online presence
- Leverage social media.
Develop and maintain referral sources
- Get a business card right away so you have something to leave with new referral contacts.
- Network outside of your field
- Identify your main referral sources and market to that audience.
Define your practice
- Limit the scope of your practice to a few areas of interest rather than being a generalist
- Define your practice-Create a niche or specialty
- Develop systems that work for you
- Offer more than expected.