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You hear it all the time: "He made me mad," "She made me feel stupid," or "You made me feel..." Apparently everyone makes everyone else. Does anyone make themselves? Well, it's not just word play I'm focusing on here, it's neuro programming. We keep telling ourselves that things and people "make me" feel X, Y or Z and our brains accept that we are powerless in our own lives—that we are passively acted upon and that it's not our role to act. Most people have been allowing, without even realizing it, others to define who they are as a person, man, woman, how their bodies should look, how they should feel about themselves. Yet, none of the top companies allow anyone to define who they are. They define themselves. And they own it... and fiercely so. Do NOT mess with a company's trademarked brand identity or you will be sued. Yet products, not matter how great they are, are nowhere near as important as a person, as you. Yet, few people are clear on their own identities, have adopted whatever identity has been put on them by family or society and stop there. Well, no longer. In this seminar you will learn:

  • To define yourself by your choice, not by what  you've learned nor what you've come to believe about yourself.
  • How the branding and marketing principles and practices of Coca Cola, McDonalds, Nike and Apple relate to how we need to brand and market ourselves, to ourselves, in our own lives.
  • How to make your own personal brand, tagline and logo.
  • How to market this self-brand in a way you'll actually come to believe.
  • How to translate this brand into developing a warm, nurturing, compassionate, friendly and fun relationship with your own self.
  • How to banish not just negative, but abusive self-talk from your life.
  • Content subject to change depending on group dynamics, my personal whims ;-) and time constraints (ie., a 90 minute keynote or a full-day seminar)

Take a sneak peek how this workshop came about here...

Schedule this seminar for your event: 801.787.8014 or

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Please fill out the Pre-Questionnaire which helps me craft a more tailored presentation to participant's feedback.

"Fresh ideas on self-image. Inspired me to know which changes I'd like to make in how I perceive and present myself. I am freaking amazing! Thanks!" —Seminar Participant

"I realized tonight that the way I talk to myself is abusive. I would never talk to anyone the way I talk with myself. No more, though. I will quit abusing myself!" —Seminar Participant

"I was so happy for tonight's class. It was so awesome! Taught by Mr. Awesome himself: Jonathan Sherman. I learned a lot and this presentation was so good that I couldn't wait to come home and share what I learned with my husband. Feeling wonderful." —Seminar Participant

Read more of what people say about this workshop...

Evaluation Results

I don't filter my evaluation results I give them here as straight as I get them. I figure if you're making the important decision to select the right speaker for your group is it better to just get filtered positive only testimonials about a potential speaker or to know how people respond to the speaker including both those who loved it and didn't? So if someone thought I stunk you'll hear it hear first. Obviously, I don't try to make everyone happy. Part of my utility is to get people out of their comfort zones. If the majority love an approach I use in a seminar I'll continue those items that resonate with most. If the majority hate an approach I'll drop it. If one or two people don't like what the majority love, then I don't give much heed to those critiques, of course. However, I appreciate all feedback, which is one of the reasons my evaluation results are consistently high: My audiences teach me what they like and what works best for them and I listen.

My evaluation form contains the following items:

  • 1-10 Rating: "Please rate your overall experience of this presentation"
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  • The Good: "What was brilliant, superb, exhilarating, life-altering, or opened the heavens for you? In short, what did you like about the presentation?
  • One Thing: "What's one thing that you plan on using and/or implementing into your life from this presentation?" This tells me out of everything what was the one thing that had the most meaningful impact.
  • The Bad: "What stunk, turned your stomach, gave you a headache, made  you dizzy, or gave you gas? In short, what didn't you like that could be improved and/or what would you like to see covered that wasn't? (Go ahead, I can take it!)"
  • Requested eZine: This is actually also an evaluation measure: You'd think that someone who would give a lower rating didn't like the presentation. However, while it may not have been the favorite for that person, they got enough out of it that they would like to receive emails containing articles, tips, strategies and events on these topics from me.

Event: The Chainbreaker Foundation
Date: 1.7.14
Attendance: 40
Number of Evals Returned: 20
Average Rating for this Event: 9.4/10